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We needed a method to produce and erase numerous advertisements every day, seven days a week. We needed to develop a new process for producing ads at scale so we established a new automated procedure to totally utilize Google's artificial intelligence in Advertisement, Words. To accomplish this Major Tom configured a system in which over 70,000 active listing URLs in Zolo's target areas are immediately updated and submitted every 15 minutes.
An Automation State of mind Following the success of our Google Advertisement, Words activity, Major Tom continued our automation to other aspects of Zolo's digital marketing. Despite an outstanding organic search presence, the fast-moving nature of the real estate market implied that Zolo was being limited by the constraints of search engines that were just unable to maintain.
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It can use up to 48 hours for Google to re-crawl them all, which would seem like an eternity in the most popular realty markets where properties can be snapped up hours after they've been noted. When once again Read This of automation was essential to unlocking Zolo's capacity. By utilizing a mix of automated internal scripts (Ad, Words Scripts), external scripts (PHP), and Google Sheets we had the ability to turn new listings from Zolo's database into paid search advertisements in under an hour, guaranteeing that Zolo's listings show up before anyone else.
AI and artificial intelligence form a powerful tool, but like any tool, they need to be utilized in order to deliver the best outcomes for companies. AI and artificial intelligence allowed Significant Tom to develop the scale, speed and effectiveness of Zolo's project, however the human touch was still vital to constructing the holistic method behind it.
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It's a holistic technique, designed to not just recognizing the methods and techniques that would work for Zolo, however having a team of cross-functional specialists in location to execute on them at a first-rate level That method we could connect all of the dots on Zolo's digital marketing, keeping one eye on the larger picture at all times, even when we were dealing with the frontlines.